Zoggs launched in Sydney, Australia in 1992 and was the first brand to offer UV protection and split yoke straps as standard features on all goggles, endorsed by Australian female swimmer, Dawn Fraser. The following year, Zoggs adopted the Zoggy seal as a brand icon. Zoggs is now a major worldwide brand of swimming goggles, training aids, swimwear and other related products.

In 1994 Zoggs launched the worlds first patented one piece goggle, Phantom, which was shortly followed by the launch of Little Ripper which went on to be the No.1 selling junior swimming goggle in Australia and the UK. In 1997, Zoggs branched out in to swimwear with the launch of Toggs®, 26 styles named after Australian beaches.